扫码关注水果观察

文章投稿

如有投稿需求,请把文章发送到邮箱
news@shuiguoguancha.com 一经录用会有专人与您联系
同时您将收获现金、礼物等不限形式的意外奖励
我知道了

分享

“Christmas Apple” did not boost apple sales

 .2019-12-27
摘要:Christmas is coming, did the Christmas holiday boost apple sales? Apple, pronounced “Pingguo”in Chinese Pinyin and symbolized safe and peace, has been given as a Christmas gift among Chinese young people in recent years.

cf70db054fae3cdd26cf4e86fb475ac.jpg

Christmas is coming, did the Christmas holiday boost apple sales? Apple, pronounced “Pingguo”in Chinese Pinyin and symbolized safe and peace, has been given as a Christmas gift among Chinese young people in recent years. They usually put a nice looking apple such as a “Gansu Huaniu” or a “Red Fuji” into a well-designed paper box and make it as a gift. Nice packaging is eye-catching and is favored by the young people.

According to Mr. Wang Cunbao, director of the Shandong Shouguo Agricultural Development Co., Ltd., although the holiday was approaching, the sales of apple have not been increased much. At present, the apple market is dominated by Gansu Huaniu, Fuji apple and Shaanxi Lechuan apple. The wholesale price of Huaniu apple in gift box is about 12 yuan/kg, and the same apple without box is quoted 9 yuan/kg.


It is reported that in recent years, apple sales during Christmas season are not optimistic. The fundamental reason is that Christmas is from western culture and it has very limited influence on the domestic market. The main consumer group of the “Christmas Apple” is student but now some schools have banned celebration of the Christmas holiday, leading to declined apple sales up to 50% compared to the previous year.


In addition, due to the upcoming Christmas Eve, we see slight increase of Xinjiang Aksu apple sales in the market, but the fluctuation is little. The wholesale price of premium quality apples remains at 95 yuan/8 kg. The sale of “Ugly Apple” from Daliang Mountain is difficult due to its unattractive appearance. According to a grower from Daliang Mountain, the sale is rather difficult at the origin of production because growers’ expected selling price is higher than the wholesale purchasing price. Currently the purchasing price in the origin of production is only about 4 yuan per kg.

原创文章底部文字.png

推荐热文 查看更多
受中国市场需求推动,菲律宾香蕉出口量或创新高 2019-11-28
中国果业局变在即!(二) 2019-11-28
中国果业局变在即!(一) 2019-11-28
获取最新水果行业新闻
姓名
邮箱
公司名称
订阅新闻
下一篇
Weekly Highlights of Fruit Observer Russia is temporarily restricting imports of citrus fruits from China. It is reported that harmful pests have been found in plant products imported from China.