Chilean Cherries: consumer demand driving price soaring.2020-01-16
Exports of Chilean cherries to China have been on a roll this season. For the past three years, Chilean cherries have been very "popular" in the Chinese market. This year, on the contrary, many dealers were pessimistic about the market at the very beginning and they predicted that the price of the Chilean cherries would collapse after the sea freight cherries arrive in large quantity to China. However, at present, the sales performance of Chilean cherries is going incredible well.
Although the arrival of first few shipments of Chilean cherries by sea led to a gradual decline in the price, but recently, according to Mr. Liu Wenpo, director of Beijing Runfuyuan Cherry Store, that the price for Chilean cherries has continued to rise for four days, and the price is almost the same as the cherries delivered by air freight in early days. At present, the average price of JJJ cherries is more than 500 yuan per 5kg and the average price of JJ cherries is more than 400 yuan per 5kg, while in the previous year of this time the wholesale price of Chilean cherries was only about 300 yuan per 5kg.
With the arrival of the Chinese New Year, the demand for fruit increased nationwide. Chilean cherries caught up with the consumption boom and quickly occupied the Chinese market. Coupled with the enhancement of Chinese customers’ consumption level, the cherry market has been expanded to the third and the fourth tier cities, obviously creating more demands. According to Mr. Liu, the cherry sale at Runfuyuan has increased about 30 percent compared with those in the previous period.
Although the popularity of the Chilean cherries will fade with the end of the Chinese New Year, the predictions of a sharp drop of Chilean cherry price have been proved to be wrong. Some industry insiders predict that the popularity of Chilean cherries will continue in China during next couple of years, and it might be much easier for consumers to realize "cherry freedom" in the near future.