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Australian Summer Fruit Campaign Launched With Michelin

News .2019-11-28

On 15 January 2019, the Taste Australia Campaign kicked off with an exclusive launch event at Michelin-star restaurant BO Shanghai and Michelin recommended restaurant Daimon Shanghai to promote sweet and fragrant summer stonefruits. This was the first time Taste Australia has collaborated with a Michelin chef and restaurant to create new Australian summer fruit menu.




In addition to the launch event, the campaign will showcase the pristine environment of the delectable fruits origin, highlight nutrition and health benefits, and of course allow you to enjoy the sensational taste of these top-quality fruits shipped directly from Australia.


Aussie summerfruits including nectarines, peaches, plums and apricots are back in season. Ripe for your enjoyment, they are an addition to kids lunchboxes, snack supplements for seniors, office refreshment, sweet treats or energy booster throughout the day.



Aussie summerfruits are a natural superfood being low in calories and Glycemic Index. They will restore energy, satisfy cravings in a healthy way, and keep you fuller for longer. Adding an Aussie summerfruit to your diet will boost your immune system with plenty of vitamin A, C, and E, improve eyesight as they are a rich source of carotenoids, and strengthen bones and teeth from vitamin K. They also provide a significant level of dietary fibre, potassium and antioxidants which encourage healthy digestion. Aussie summerfruits are a natural superfood being low in calories and Glycemic Index, which means they will restore energy, satisfy cravings in a healthy way, and keep you fuller for longer.



The unique microclimates in Australian summerfruits production regions - long hot days and cool nights - intensify fruity taste and sugar level. What makes Aussie summerfruit ever greater is strict biosecurity and food standard. You are guaranteed to be eating the tastiest and safest fruit available. Summerfruits from Australia are only in season for a limited time so make sure you head down to your local supermarket and savour their flavour while you can.




The copyright of this article is belonged to Easywei Marketing & Consulting Co, Ltd.  Easywei is a leading integrated marketing consulting firm in China specialized in food and agricultural products consulting business, and used to work for ASOEX and OXEC Beijing to promote fruits from Chile and fruits from Peru.  For more information about Easywei, please look up our website: www.easywei.cn

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